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Submitted by: Emorydw Horne
The possibilities are, even if you have several locations those entities are at different sites in the same city or perhaps in nearby adjoining communities. When you invest in online business marketing you need to connect with potential clients on a local level. Educating your current and possible customers of regional trends, customs or situations that affect your product or service is a must. Your potential clients want to know you, your location and your policies as well as your products and services. Educating them on a neighborhood level, giving them the specific information they are searching for is what will create a winning local small business marketing campaign.
Recent research reveals that 83% to as high as 97% of American consumers initiate searching for product and service information on the internet prior to making their purchases. This high percentage seemed astounding to me but as I started questioning family, friends and acquaintances how they make their purchasing decisions these numbers fell right in line. Try verifying these numbers by taking a little survey of your own, what percentage will say they pick up the phone book and turn to the yellow pages? These online inquiries are conducted by local consumers looking for local services and local stores where they can see, touch, feel and inspect the products they wish to buy.
So how can you achieve an effective local online marketing plan on the massive World Wide Web? How can local potential prospects find you in the vast arena of the internet?
As a local business owner I am positive you are aware of a lot about your competitors, about their products, services and policies and how you stack up in comparison, but how do you stack up in the online and digital marketing arena. Reviewing your competitors sites and recognizing their strengths and weaknesses is the first step in creating your own local online marketing strategy. When reviewing the competing websites look at style, user friendliness and what products and services they are featuring. Are they sharing with their customers and prospects their policies and guarantees? Understand the content your competitors are offering their website consumers as well, is it the information and answers the consumers are looking for? A concluding and imperative step when looking at your competitors sites is to take note of any title, tags and keywords they are incorporating. You will want to use this knowledge to its fullest – noting the positives and negatives and asking yourself what are the sites goals – are they selling their products and/or services or is the goal to build their client list and begin building those relationships? . When examining competing websites keep in mind to look at the websites as if you are a consumer or potential client. This will give you the perspective you need when structuring your very own online marketing campaing.
As I said this is just the first step of a multi-step process to build an affective local online marketing campaign. Watch for upcoming articles detailing step by step {actions|procedures you can take to start your local online business marketing strategy.
Your company may be considered a small business ; but your online marketing must have a large presence . Local internet marketing is extremely effective and is a great value for those limited marketing funds.
About the Author: On-line Marketing and advertising and Consulting firm for community little organizations. Sharing guidelines and tidbits to assit regional little organization with their online marketing.
localonlinemarkets.com/
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